Icon design and animation
I designed animated icons to represent four project categories on the Fletcher Studio website: Parks + Public Spaces, Urban Planning + Design, Commercial + Housing, and Institutional. Simple geometries and repeating patterns highlight the firm’s principles and elements of its practice.
I created several animated renditions of the Fletcher Studio logo designed by a1 design. The animation design played on concepts of progress, construction, and the flight of an arrow evoked by the firm’s name.